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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Rs.470

Author : Scott Bedbury

Sku : P955

Condition : Eight Principles for Achieving Brand Leadership in the 21st Century

Availability: In stock

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A guide to brand-building profiles the success of Nike and Starbucks to reveal their strategies and how to apply them for significant growth for any size business, analyzing why certain brands have succeeded or failed. 35,000 first printing.

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